Pricing
The cost of advertising is one of the many strengths of using RTB. We do not charge any fixed fees or enforce minimum monthly billings, but since RTB needs data in order to perform we cannot deliver campaigns with a budget of less than 5000€ per month.
On a day to day basis, budgets are flexible and can be adjusted up or down depending on your appetite for business one day versus another. The cost of advertising on RTB exchanges varies greatly depending on the competition for a spot (remember it’s an auction!) and the tactic used, but generally lies between 2 and 6€ per thousand banner impressions for standard format campaigns.
